Hello! I'm Bobby
With over 18 years of professional experience from dynamic retail environments to strategic roles in the corporate world, I bring a well-rounded, results-driven approach to every challenge. My career is built on a foundation of adaptability, creativity, and a strong work ethic, enabling me to thrive in cross-functional teams and fast-paced environments.
I specialize in driving innovation, developing fresh ideas, and bringing them to life—whether through strategic initiatives, marketing campaigns, or seamless event planning. I’m known for turning vision into action and aligning every effort with measurable business impact.
As a natural collaborator and forward-thinking leader, I’m committed to continuous growth and delivering results that move organizations forward. I'm ready to contribute at the senior leadership level, bringing not just experience, but energy, creativity, and a clear focus on progress.
Bobby Rivera
MARKETING PROFESSIONAL
LOCATION
Greater Boston
PHOTOGRAPHY WEBSITE
EXPERIENCE OVERVIEW
2022-PRESENT
WHOLESALE MARKETING
HEYDUDE
I lead the execution of global brand initiatives and high-impact, multi-channel campaigns designed to drive conversion and elevate brand equity. When HEYDUDE was nearly at ground zero, I spearheaded marketing efforts that propelled the brand to the top of its category across key sporting goods retailers, including Dick’s Sporting Goods. From strategic account activations and experiential events to shop-in-shop development, door expansion, and visual merchandising, I deliver end-to-end solutions that fuel business growth and create standout consumer experiences.
2021-2022
MERCHANDISING SPORTS PERFORMANCE
REEBOK
I developed the architectural framework for the U.S. omni-channel assortment, aligning product strategy with retail channel needs. By securing exclusivity for key accounts and identifying Special Make-Up (SMU) opportunities, I drove differentiation and competitive advantage. I proactively monitored market conditions and crafted tailored strategic plans to ensure channel-specific success and growth.
2017-2020
COLUMBIA SPORTSWEAR
KEY ACCOUNT MARKETING
I led operations across U.S. wholesale, online, and regional specialty channels, ensuring seamless execution and alignment across touchpoints. I spearheaded global campaigns featuring Foot Inc. banners and other strategic accounts, pioneering elevated in-store displays and high-impact activations that enhanced brand visibility and consumer engagement. Additionally, I applied data-driven insights to map customer journeys, managed account financials, and served as the key liaison with visual merchandising partners.
2015-2016
BUSINESS DEVELOPMENT/PARTNERSHIPS
WSS (Foot Inc.)
I preserved brand identity and strengthened loyalty by ensuring consistent, consumer-focused messaging across all touchpoints. By leading a data-driven social media strategy, I achieved a 93% increase in subscriptions and optimized seasonal content to boost engagement and revenue. As the primary cross-functional liaison, I collaborated with store ops, merchants, and brand partners to execute impactful seasonal initiatives and drive eCommerce performance.
BRANDS
EXPERTISE
BRAND & MARKETING LEADERSHIP
I lead strategic marketing initiatives for key accounts, partnering with Brand Marketing and Sales to drive seasonal sell-through and product adoption. My work includes crafting tailored go-to-market strategies and executing brand activations—leveraging celebrity influencers to boost visibility and impact.
PRODUCT STRATEGY & MANAGEMENT
I drive the end-to-end product process from concept to creation, delivering cost-effective solutions that align with merchant goals. I lead wholesale business planning, analyze costs and margins, improve development efficiencies, and monitor market trends to optimize profitability. My efforts provide critical support in achieving key global business milestones.
STRATEGY & BUSINESS DEVELOPMENT
I formulate and evaluate coverage strategies for existing and new territories to ensure outstanding brand presence in key markets, focusing on concept shop door growth. Partnering with Retail Development, I lead negotiations and prioritize shop expansions, celebrity talent engagements, and strategic partnerships to drive business growth and market impact.
SKILLS
Power Point - Advanced
Microsoft Word - Advanced
Keynote - Proficient
Adobe Lightroom Classic/Final Cut Pro - Advanced
English - Native Tongue
Spanish - Fluent
EDUCATION
COMMUNICATION
Rhetoric and Public Discourse
BAYLOR UNIVERSITY
Waco, TX
BA
PHOTOGRAPHY WEBSITE
