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BRAND & MARKETING LEADERSHIP: Spearhead strategic marketing initiatives for key accounts by collaborating with Brand Marketing and Sales teams. Develop tailored marketing plans to boost the adoption of seasonal offerings and optimize the assortment sell-through. This encompasses crafting brand strategies, go-to-market strategies, and plans for activating celebrity influencers.

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PRODUCT STRATEGY & MANAGEMENT: Drive the end-to-end process from concept to creation, offering cost-effective solutions to merchant teams. Conduct wholesale business planning, analyze costs, review margins, enhance development efficiencies, and stay attuned to marketplace trends for optimal margin outcomes. Provide instrumental support for the achievement of key global milestones.

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STRATEGY & BUSINESS DEVELOPMENT: Formulate and assess coverage strategies for current and proposed territories to uphold an exemplary Brand presentation in key markets, with special emphasis on concept shop doors. Collaborate with Retail Development to negotiate, oversee, and prioritize shop/store development plans, celebrity talent engagements, and strategic partnerships.

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CROSS-FUNCTIONAL EXPERTISE: Take charge of planning and executing comprehensive marketing efforts, encompassing shop-in-shop initiatives, digital components, social media assets, and in-store signage. Implement a robust account/door strategy, oversee distribution, installations, and track plans for seamless execution.

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